The Vodafone Formula One Hospitality Programme
2005 -2010 (ongoing)

Client
Vodafone

Brief
To deliver a global bespoke hospitality programme across the Formula One season, working with all activating Vodafone markets around the world and continuously delivering a better and more refined programme whilst demonstrating cost savings and wiser spending on an ongoing basis.

• Formula One hospitality & grandstand programme
• Hot Laps events
• McLaren Technology Centre visits
• Formula One Test Hospitality
• Extranet Support

Delivery
The Vodafone F1 event team at Hyperactive delivers an end to end customer experience, with meticulously planned and seamlessly executed logistics from the moment the guest first steps off the plane until the moment the guest checks in for their return flight.

The idea is that when each guest leaves our capable hands at the end of the weekend, the realisation that they suddenly no longer feel like a rock star hits them and they immediately start planning the next business deal just so that they’re invited again...

The bespoke programme for each guest group is developed well in advance and tailored to the group’s budget and requirements to ensure that they get
the most for their money.

Programme elements
• Bespoke weekend itinerary for each guest
• Ticket management
• Branded welcome and briefing pack
• Ground transportation
• Accommodation
• Evening entertainment
• On-site support
• Hospitality management
• Paddock/Garage tours
• Transport & hotel management
• Bespoke produced merchandise/gifts
• Bespoke produced branding & collateral for all guest communications

Client Comments
‘I just wanted to write to thank you for an amazing job this weekend.  We had a very high level guest list including some of our key F1 stakeholders so creating the right environment/programme for them was critical for their support in 2010.....your level of professionalism and the event delivery was quite simply second to none.’
Louise McEwen, Global Sponsorship & Event Manager, Vodafone Group Services Ltd (November 2009)

‘Absolutely awesome job over the weekend.  Thanks so much for all of your preparation & hard work over the weekend - as always you smile your way through any challenges that are thrown at you.  You're absolute stars!’
Fiona Murphy, Global F1 Sponsorship Manager, Vodafone Group Services Ltd  (November 2009)